Fresh from winning multiple stages of Tour de France 2020 and dominating the podium of the Giro d’Italia, one of road cycling’s most exciting young teams – Team Sunweb – will transform in 2021 into… Team DSM.
Team Sunweb CEO (as from 1st January 2021, Team DSM CEO), Iwan Spekenbrink said: “This is truly a dream. The involvement of DSM at this scale will definitely help us set new standards with the best nutrition and materials giving us a competitive edge inside and out. We share so much in common with DSM; a passion for innovation and sustainability, high ethical values, and much more. The bike is a beautiful symbol of sustainable health and we are very keen to support DSM in ensuring more people recognize there are solutions to some of the world’s biggest challenges. For a sports team like ours, having the chance to elevate our relevance from sporting excitement to contributing to big global themes is something we are very, very proud of and is definitely an ambition for all of us.”
Team DSM is a German-licensed global professional cycling team operating at the highest level of the sport, with a unique scientific and innovative focus that is ideally implemented through a culture of true cooperation. With three programs – Men, Women, and Development – under that same umbrella, the team is known for their Keep Challenging mantra: to redefine cycling through cooperation and innovation. The basis of this comes from grassroots development at their Keep Challenging Center and elite sports Campus in the Dreiländer region, in Limburg, where the world’s most promising talents are developed into the best that they can be. Ethics also lay at the heart of their organization, has always worked to the intensified ethical standards of the Movement for Credible Cycling (MPCC). Team DSM is a founding shareholder of Velon; many new and young fans throughout the world are starting to follow professional cycling through modern novelties which are being introduced in cycling by Velon.
TEAM DSM LAUNCH CUTTING-EDGE PERFORMANCE RACING APPAREL IN PARTNERSHIP WITH DSM AND BIORACER
Bioracer told media: We are very proud to announce that in 2021 Bioracer will be the official technology partner of the new Team DSM. In cooperation with Royal DSM, the goal is to develop purpose-made race apparel that meets the demand of the Team DSM’s pro – riders, to make them even faster and safer on the bike. We will combine our core competencies together with Royal DSM and Team DSM to develop cycling apparel that will lead to a clear competitive advantage for the team by using the best fabrics and latest technologies: among others the newest Dyneema® protection and special purpose-fit Arnitel® materials.
Bioracer speed wear is available in GB and Ireland through https://www.bioracer.co.uk/en/ (The named co-sponsor of the Belgian Project since 2018 as bursary funder)